Growth and Marketing

The role

We do difficult engineering work and we are considerably better at doing it than at telling anyone about it. That gap is the job. You will own growth end to end: what we say, where we say it, and how we know whether it worked. This is a technical audience, so the work is closer to writing than to campaigns. Marketing that talks down to engineers does not survive contact with them.

What you will do

• Sharpen the positioning: what we do, who it is for, and why it is different.
• Run the channels that fit a technical audience: writing, search, community and selective paid tests.
• Turn the engineering work into content people actually finish reading.
• Instrument the funnel so we can tell a real signal from a lucky week.
• Run experiments with a stated hypothesis, and kill the ones that fail.
• Own the site as a growth surface, working with design and engineering directly.

What we look for

Evidence over vocabulary. We would rather see one number you moved than a list of channels you have touched.

• You have owned a growth number and can explain what actually moved it.
• You write well and quickly, in your own voice.
• Comfortable with analytics. You can define the metric, not just read the dashboard.
• Genuinely curious about the technical product, because you will be writing about it.
• You run experiments properly: a hypothesis, a measurement and an honest verdict.
• Happy without a big budget. Early growth is mostly writing and judgement.