Growth and Marketing
Own how people find out we exist. The positioning, the channels, and the experiments that tell us which ones work.
We do difficult engineering work and we are considerably better at doing it than at telling anyone about it. That gap is the job. You will own growth end to end. What we say, where we say it, and how we know whether it worked. This is a technical audience, so the work is closer to writing than to campaigns. Marketing that talks down to engineers does not survive contact with them.
- Sharpen the positioning. What we do, who it is for, and why it is different.
- Run the channels that fit a technical audience. Writing, search, community, selective paid tests.
- Turn the engineering work into content people actually finish reading.
- Instrument the funnel so we can tell a real signal from a lucky week.
- Run experiments with a stated hypothesis, and kill the ones that fail.
- Own the site as a growth surface, working with design and engineering directly.
Evidence over vocabulary. We would rather see one number you moved than a list of channels you have touched.
- You have owned a growth number and can explain what actually moved it.
- You write well and quickly, in your own voice.
- Comfortable with analytics. You can define the metric, not just read the dashboard.
- Genuinely curious about the technical product, because you will be writing about it.
- You run experiments properly. Hypothesis, measurement, and an honest verdict.
- Happy without a big budget. Early growth is mostly writing and judgement.
- 01Intro conversation
What you have grown, what you would do differently, and what you think we are getting wrong today.
- 02A real teardown, paid
Pick one of our surfaces, tell us what is broken, and outline the first 30 days. We pay for your time.
- 03Team conversation
How you like to work, what you want to own, and whatever you want to ask us.
- Positioning
- Content
- SEO
- Lifecycle
- Analytics
- Copywriting
- Developer marketing
Apply
Tell us about one number you moved and one thing you wrote. A short note beats a long CV.
Not the right role, but the right team?