Case study
Beta
Urban Hood
Your neighborhood, connected: people, places and everyday life.
At a glance
- Category
- Social
- Role
- Product · design · build
- Region
- India
- Who it's for
- residents of a neighborhood
The problem
Neighborhood-scale social apps designed for global reach turn every local interaction into a feed of strangers. There was no focused space for a single building or block to connect around what they actually share.
What we built
- A shared space for the people of one neighborhood
- Local places, local happenings, local voices
- Built for residents, not advertisers
The outcome
Urban Hood is currently live with a group of beta testers, putting the core neighborhood experience through its paces before a wider rollout.